This is usually how I write my preheaders too – as a complement to the subject line. Sometimes, I even incorporate them into whatever copy framework I might be using.
Let's take AIDA for example. In a typical DTC email, it might go something like this.
ATTENTION (Subject line)
INTEREST (Preheader)
DESIRE (Headline)
ACTION (CTA Button)
And in the body of the email below the hero, I might repeat the same framework again, just in a different way.
Love these newsletters. Keep 'em coming, Charlene!
I often do the same - fit the preheader into the copy framework. I don't recall intentionally repeating the same framework in the body itself but I can sure see how it effective it can be. Love your outline - what a great contribution to the conversation and I hope my subscribers take note because it's darn good :)
This is usually how I write my preheaders too – as a complement to the subject line. Sometimes, I even incorporate them into whatever copy framework I might be using.
Let's take AIDA for example. In a typical DTC email, it might go something like this.
ATTENTION (Subject line)
INTEREST (Preheader)
DESIRE (Headline)
ACTION (CTA Button)
And in the body of the email below the hero, I might repeat the same framework again, just in a different way.
Love these newsletters. Keep 'em coming, Charlene!
I often do the same - fit the preheader into the copy framework. I don't recall intentionally repeating the same framework in the body itself but I can sure see how it effective it can be. Love your outline - what a great contribution to the conversation and I hope my subscribers take note because it's darn good :)
Great stuff as always, Charlene. Thank you!
Thanks, Paul! Appreciate you being such a great supporter :)