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The Fastest Way to Get In the Trash Folder
if your emails are like this - you need to change them now!
Dec 3
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The Fastest Way to Get In the Trash Folder
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November 2023
I got 1161 - how many did you get?
how to make it to the inbox and stand out
Nov 26
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I got 1161 - how many did you get?
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The Secret to The Tease
the art of creating emails that your subscribers can't wait to open
Nov 19
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The Secret to The Tease
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Guiding Prospects to Persuade Themselves
seduction in persuasion
Nov 12
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Guiding Prospects to Persuade Themselves
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When Your Trusted Expert Sounds Like a Stranger...
aka who in the $&?# wrote this?!?
Nov 5
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When Your Trusted Expert Sounds Like a Stranger...
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October 2023
First Impressions Matter
The Significance of a Strong Start in Your Sales Emails
Oct 29
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First Impressions Matter
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The Silent Saboteur in Your Sales Copy
Could this common word be the reason your sales aren't soaring?
Oct 21
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The Silent Saboteur in Your Sales Copy
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Subject Lines That Rhyme Will Get Them Every Time
and it's not just the subject line, either
Oct 15
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Subject Lines That Rhyme Will Get Them Every Time
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The Gentle Power of Loss Aversion
How a Subtle Nudge Towards Fear of Loss Can Boost Your Email Conversion Rates
Oct 8
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The Gentle Power of Loss Aversion
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From Skepticism to Trust
How to Echo Your Reader's Beliefs
Oct 1
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From Skepticism to Trust
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September 2023
The Power of "the next episode"
tease them and leave them wanting more
Sep 24
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The Power of "the next episode"
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Say it again, Sam
Why it's okay your emails sound like a broken record
Sep 17
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Say it again, Sam
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