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Go Big to make your offer look sweet
Let’s be honest for a moment, shall we? Sometimes the usual persuasion tactics can feel a bit... well, predictable. You can see them because the email…
Apr 14
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Go Big to make your offer look sweet
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How to Write Copy for Male Buyers vs Female Buyers
Yes, there is a difference
Apr 7
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How to Write Copy for Male Buyers vs Female Buyers
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March 2024
They know the problem but not your solution
they know they have a problem but don't know your product is the solution
Mar 31
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They know the problem but not your solution
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Drive Conversions with Pre-Framing & Pre-Selling
Set them up to say Yes
Mar 24
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Drive Conversions with Pre-Framing & Pre-Selling
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The Myth of the Short Email - Busted!
longer emails can set you apart from the competition
Mar 17
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The Myth of the Short Email - Busted!
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An Interview and A Tip Got In An Email...
Meet Robert Shushich, See How to Create the Path from Skeptic to Believer
Mar 10
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An Interview and A Tip Got In An Email...
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Unlock the Secret Power of Keeping Promises
how to use a Cialdini persuasion principle in your email copy
Mar 3
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Unlock the Secret Power of Keeping Promises
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February 2024
10 Gold Nuggets You Can Use Now
You know, there’s over 100 years of advertising and 30 years of email marketing to study. That’s a lot of copy! If you pay attention, you’ll see there…
Feb 25
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10 Gold Nuggets You Can Use Now
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It should be illegal to know this much
what you learn when doing competitive intelligence can be profitable
Feb 18
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It should be illegal to know this much
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Ready to write newsletters for your list?
Newsletters. Just in case you didn't know...email newsletters are all the rage right now. For me, they've been around since the early '00s. In 2006, I…
Feb 11
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Ready to write newsletters for your list?
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Fiction works to persuade, too
You have a story in mind you’d like to share with your subscribers…but…it’s not true… and it’s not about you or anyone on your team. Is it okay to share…
Feb 4
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Fiction works to persuade, too
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January 2024
Discover Copywriting Secrets
Whether or not you're a copywriter - this is an incredible line up at a Free Summit
Jan 28
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Discover Copywriting Secrets
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